We've all heard the term Metaverse by now, but what is does it actually mean?
What could it mean for how we do business or how we shop, for example? How we interact with brands? Will it be detrimental to bricks and mortar retail? And how relevant is it to independent retailers?
The answers might not be what you think.
This week's episode is with Mary Wallace, Retail and Customer Experience Consultant and member of IBM's Metaverse team.
Mary's brilliantly animated and accessible way of talking about tech is one of the most refreshing things about this episode, as she helps us understand the many opportunities available to independent retailers in the metaverse, why the technology shouldn't lie solely in the hands of the ‘tech bros’ and why co-creation is at the centre of making technology more meaningful.
Mary's article for BRC which I mention on the episode: https://brc.cld.bz/The-Retailer-Winter-Edition-2023/38/
Get in touch: independentthinkingpodcast@gmail.com